Media campaigns

Our media campaigns are created to educate, change social norms, and reduce youth substance use in our community. We are constantly collecting data on substance use trends and focus our efforts accordingly. Campaigns include billboards, mailers, radio advertisements, newspaper ads, posters, and Facebook advertisements.

Lemon Lime Lead?!
Vapes Aren't Cool

Teen vaping continues to be an issue among teens across the country. Now that school is back in session, conversations about the harms of vaping, early and often, is key! Do you and the youth in your life know what’s in vapes and why they are harmful to the developing brain? Learn more at

What Parents Can Do.
Preventing Teen Marijuana Use

Conversations about marijuana may seem difficult to navigate with your kids, but a little work on the front end can protect your child’s health and safety for years to come. Parent Up is here to help! Learn more about our 4 C’s and check out our tips and tools for talking to youth about marijuana at

Summer Is Coming!
Help Ensure Your Kids
Stay Alcohol-Free!

Summer is upon us! As our kids experience more freedom and extra spare time, the risk for teen drinking increases. It’s important to prevent underage drinking to keep teens sage from drunk driving, accidents, and the many other negative consequences, but preventing underage drinking also protects teens’ developing brains! Set clear no-use alcohol rules with your kids and help ensure that this summer is a good one. Parent Up is packed full of tips, tools, and conversation starters to help you prevent alcohol use in your kids. Check them out at

Watch. Drop. Talk.
Prevent Prescription Drug Misuse

Everyone has a role to play in keeping powerful prescription drugs out of the hands of our youth.  Together we can keep kids and teens safe from prescription drug misuse and accidental poisonings by using the “Watch. Drop. Talk.” strategy.
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Meaningful Meals

Research points to family meals as helping to increase children’s academic performance, literacy, and connection to family, while decreasing the risk of depression, substance use, and obesity. It doesn’t have to be complicated! The goal is sitting down together for a 20-minute family meal most days of the week.
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This is Quitting

This is Quitting is a free text-based youth vaping cessation tool. Youth ages 13-24 can get anonymous help to quit vaping by texting BREAKFREE to 88709

Email Us For Printed Materials

Parent Up: Parents Have Power

Parents have the most influence. The rules you set, the relationships you build, and the conversations you have about substance use influence the decisions your kids make. Teens who learn about the risks of substance use from their parents are half as likely to use substances as their peers.

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Root Your Family in Resilience

This campaign, part of the larger Roots of Resilience campaign, provides encouragement and support to families and community members as they cope with this challenging time.  Messages encourage building connection, modeling and teaching self-care, and modeling healthy coping skills.

Download Flyer

Share the Truth with Our Youth

Share the Truth is a campaign to prevent youth vaping. This campaign highlights the risks of youth vaping and encourages parents to talk about these risks with their kids.

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Roots of Resilience

This campaign aims to educate the public about the effects of ACES (Adverse Childhood Experiences) and nurture resilient kids.

Roots of Resilience Website

Parent Up Alcohol Prevention

Parent Up is a Northland-Wide campaign supported by multiple local coalitions. The goal is to empower parents to talk with their kids about their expectations regarding underage drinking and to be present in their kids’ lives. Building parent-child communication helps prevent underage drinking.

Link to ParentUp KC

Positive Coping Skills

This campaign empowers adults to model positive coping skills (and other positive behaviors) for kids around them so that kids learn positive behavior.

Prescription Drug Misuse Awareness

This campaign’s goal is to educate the public that many kids get prescription drugs from unsuspecting family members. We all need to make sure our prescription medications are properly secured and are not shared.

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Chew Tobacco Prevention

This campaign is designed to remind parents that kids learn behaviors from us; both positive and negative behaviors.

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Resilience Film Screenings

This campaign is designed to remind parents that kids learn behaviors from us; both positive and negative behaviors.

To request a showing email:

Are you passionate about the future of Ray County? Do you want to be at the forefront of local legislative discussions and community development? Then mark your calendars for an event you won’t want to miss!

Event Details:
Date: Wednesday, July 10, 2024
Time: 12:00pm – 1:30pm
Location: Branded Steakhouse Oink & Moo BBQ
Address: 708 Wollard Blvd., Richmond, MO 64085