Media campaigns

Our media campaigns are created to educate, change social norms, and reduce youth substance use in our community. We are constantly collecting data on substance use trends and focus our efforts accordingly. Campaigns include billboards, mailers, radio advertisements, newspaper ads, posters, and Facebook advertisements.

New School Year, Same Strong Stance! When parents disapprove of youth vaping & nicotine use, KIDS LISTEN! Parents, make the “Nicotine & Vaping Talk” part of your BTS Checklist!: https://ParentUpKC.com/Nicotine

📢 Listen up, parents and caretakers: Here are 5 urgent reasons to keep our kids marijuana-free! 
😲 Not only is today’s marijuana stronger than ever before, but it’s more addictive than ever before, especially to still-growing teens. 
🧠 Marijuana use harms teen mental health and school performance, and makes driving even more dangerous for our teens. 🚸🚨 
➡️ Learn more and take action now to keep our youth marijuana-free at ParentUpKC.com/5UrgentReasons.
➡️ Find free resources to help at ParentUpKC.com/Marijuana.

Parents, you have power (even if it doesn’t always feel like it)! Teens are far less likely to use alcohol or other drugs if they know their parents strongly disapprove. So make a stand today! Parent Up is here to help! Learn more at https://ParentUpKC.com/Prevent-Use/Alcohol.

Everyone has a role in keeping our kids and teens safe!  Just remember to Watch, Drop, and Talk! 

👀Watch – Know what prescriptions are in your house and keep track of how many you have.  
📮Drop – Don’t keep unused, unwanted, or expired prescriptions in your home. Drop them off at your local prescription drop boxes at your pharmacy or police station, or dispose of them safely at home 
💬Talk – Have intentional conversations about prescription medicines with kids and teens in your life. Teach them they should never share their prescription with someone else, and should never take another person’s prescription medication. 
➡️ Learn more and find free tips, tools, and resources at ParentUpKC.com/drug-topics/Prescription-Drugs!

🍽️ Parents, study after study has made it clear that having regular unplugged meals together as a family is linked to behaviors all parents want in their kids: Lower rates of substance use & depression, better peer relationships, more self-esteem, and even better grades!
😀 If you have just four, 20-minute meals with your family a week, the benefits will add up!
➡️ Find awesome free resources & tips to help make your family’s meals more meaningful at https://ParentUpKC.com/Meaningful-Meals!

Root Your Family in Resilience

Youth in our communities have tremendous potential and we all benefit when this potential is realized. Roots of Resilience is a campaign to educate and empower parents and all caring adults to build youth resilience and support youth mental health, which in turn helps prevent youth substance use. When we are intentional and work together, we can ensure ALL kids have the opportunity to THRIVE! Learn more at https://parentupkc.com/resilience/.